TheCoach360: Empowering Young Female Footballers in Karachi

The Coach360 Amplifies Stories of Young Female Footballers in Karachi

In Karachi, a powerful movement is taking shape, empowering young women to redefine what’s possible in the world of sports. At the heart of this initiative is TheCoach360, founded by Muhammad Burhan Mirza, a platform dedicated to youth empowerment through purpose-driven programs.

TheCoach360’s latest endeavors include a successful SONY x TheCoach360 Masterclass and the captivating new “Goal Diggers” series. Launched on Myco, “Goal Diggers” shines a spotlight on the incredible journeys of players from Karachi United’s Women’s Football Club (KUWFC).

Beyond being an official sponsor for KUWFC, TheCoach360’s commitment runs deep. Their support extends far beyond financial aid, encompassing crucial leadership training, providing sports gear, and facilitating team-building exercises. These efforts are all designed to cultivate unity and confidence among the players, fostering a holistic environment for their growth.

The “Goal Diggers” video series is a compelling dive into the lives of six Karachi United women footballers, moving beyond the field to explore their personal narratives. Each episode unveils stories of unwavering grit, bold ambition, and remarkable resilience. These athletes are not just playing football; they are actively rewriting the narrative for girls in a sport traditionally dominated by men in Pakistan.

The challenges faced by these young women are real and often profound. Aqsa Muhammad, a midfielder for Karachi United, bravely shared her experience: “My family told me to leave this career because they said there’s no future in football in Pakistan, especially for girls because it’s a heavily male dominant sport.”

Muhammad Burhan Mirza, Co-Founder of TheCoach360, understands these struggles intimately. He describes TheCoach360 as a vital support system: “Unconventional careers demand courage—and for too long, women have walked those roads without a net beneath them. The Coach360 is that net and that lift—a place where ambition meets support, and dreams find the freedom to grow without fear.”

The Coach360’s vision is broad, inspiring individuals to pursue their passions in unconventional career paths, whether it’s football, filmmaking, or digital marketing. This dedication to holistic development is evident in their Skills360 courses, under TheCoach360’s umbrella. Currently, eight players from Karachi United Women’s team are enrolled, gaining valuable professional skills to complement their athletic prowess.

This comprehensive partnership between TheCoach360 and KUWFC is transforming lives. Players are not only enhancing their game-day performance but also acquiring the knowledge and capabilities to thrive in their personal and professional lives. It stands as a powerful example of how sports and education can seamlessly integrate to cultivate well-rounded, future-ready athletes.

Khadijah Wali Muhammad, a defender for Karachi United, shared another poignant story of dedication: “I had to hide my kit and I couldn’t come in front of my family wearing the kit (since it had shorts), I told them I was going to tuition while I used to secretly go out and play football.” Such personal anecdotes underscore the critical importance of initiatives like “Goal Diggers.” They spotlight strong female role models who are courageously breaking stereotypes and inspiring future generations.

Through digital storytelling on Myco, this initiative provides much-needed visibility to women’s football across Pakistan. It significantly amplifies its reach and impact, uplifting communities both on and off the pitch. As the series continues to unfold, it presents a timely and inspiring fusion of sport, mentorship, and powerful storytelling. You can watch the episodes and witness these inspiring journeys unfold by clicking here.