ROX: Uniting Youth Through Football, Arts & Lifestyle Innovation

ROX, the innovative lifestyle app from Jazz, Pakistan’s leading digital operator, is making waves by uniting two powerful forces – sports and the arts – to redefine youth engagement. Through strategic partnerships with the Smurfs Football Academy and Club 432, ROX is building a dynamic platform that blends athletic passion with creative expression, all powered by technology.

Football fanatics, get ready! ROX has teamed up with the premier Smurfs Football Academy to launch “Liga Smurfia,” a nationwide youth football tournament. This isn’t just about competition; it’s a structured pathway for young athletes to hone their skills, showcase their talent, and grow. Everything from registration to match schedules and event engagement will be handled seamlessly through the ROX app, which will also offer exclusive discounts to players and supporters. To bring the action closer to everyone, Liga Smurfia will be promoted with billboards in major cities, and live matches will be streamed on Tamasha, ensuring football becomes an even more integral part of Pakistan’s youth culture.

But ROX isn’t stopping at the pitch. Recognizing the vibrant creative pulse of Karachi, ROX is partnering with Club 432, the city’s leading creative arts hub. This collaboration will enrich Karachi’s artistic scene by granting ROX users exclusive access to an exciting lineup of live performances, innovative creative productions, and captivating cultural showcases. The ROX app will be the exclusive portal for all event ticketing, establishing itself as the premier digital gateway for premium artistic and entertainment experiences in the city.

Ali Fahd, Head of Jazz Lifestyle Ventures, encapsulates this vision perfectly: “ROX has always been about more than a network; it’s a lifestyle that connects young people with their passions. By bringing together the worlds of football and arts, we are creating an ecosystem that inspires creativity, fuels ambition, and builds communities where youth culture truly thrives.” Indeed, since its launch, ROX has evolved beyond mere connectivity, integrating mobile management, exclusive offers, entertainment, and social features into a single, intuitive platform. These groundbreaking collaborations underscore ROX’s unwavering commitment to empowering young people, providing them with vibrant platforms where their creativity can truly flourish – whether they’re scoring goals on the field or performing on stage.