ROX Ignites Youth Engagement: Football, Arts & Lifestyle Revolution in Pakistan

ROX is revolutionizing youth engagement in Pakistan, and it’s doing so by bringing together the dynamic worlds of football, arts, and technology. As the next-generation lifestyle app from Jazz, Pakistan’s leading digital operator, ROX has announced two groundbreaking partnerships designed to ignite the passions of young people across the nation.

**Uniting Sports and Tech: The Liga Smurfia Experience**

In an exciting collaboration with Smurfs Football Academy, a premier sports institute, ROX is launching Liga Smurfia – a nationwide youth football tournament. This isn’t just about kicking a ball; it’s about providing young athletes with structured opportunities to compete, hone their skills, and truly shine. The ROX app will be at the heart of the action, managing everything from seamless registration and match schedules to event engagement. Participants and supporters will also enjoy exclusive discounts, making it even easier to be part of the excitement.

To ensure Liga Smurfia reaches every corner of the country, the tournament will be promoted through prominent billboards in major cities. For those who can’t be there in person, live match coverage will be streamed on Tamasha, bringing the thrill of the game closer to mainstream youth culture across Pakistan.

**Empowering Creativity: A Partnership with Club 432**

Beyond the sports arena, ROX is also strengthening Karachi’s vibrant creative and artistic landscape through its partnership with Club 432, the city’s leading creative arts hub. This collaboration will give ROX users exclusive access to an exciting calendar of live performances, innovative creative productions, and captivating cultural showcases.

All event ticketing for these enriching experiences will be available exclusively through the ROX app. This strategic move positions ROX as the ultimate digital gateway for premium artistic and entertainment experiences in the city, connecting young people directly with the pulse of Karachi’s creative scene.

**An Ecosystem for Youth to Thrive**

Ali Fahd, Head of Jazz Lifestyle Ventures, emphasized the vision behind these partnerships: “ROX has always been about more than a network; it’s a lifestyle that connects young people with their passions. By bringing together the worlds of football and arts, we are creating an ecosystem that inspires creativity, fuels ambition, and builds communities where youth culture truly thrives.”

Since its launch, ROX has consistently aimed to go beyond traditional connectivity. It integrates mobile management, exclusive offers, entertainment, and social features into one seamless platform. These latest collaborations powerfully underline ROX’s commitment to empowering young people, creating dynamic platforms where their creativity can flourish, whether they’re scoring goals on the field or captivating audiences on stage. ROX is truly shaping a new era of youth engagement, fostering a generation that is both active and artistic.