Instagram Fixes Stories Bug That Tanked Reach of Multiple Posts

Good news for all Instagram users, especially creators who rely on the platform to connect with their audience! Instagram has officially fixed a frustrating bug that significantly reduced the reach of Stories when users posted more than one in a single day.

For a while now, many creators have voiced concerns about their Stories not reaching as many people as they should, particularly after posting several updates. This issue essentially penalized users for engaging with one of Instagram’s core features, discouraging them from sharing multiple moments throughout their day. It was a common complaint that made creators hesitant to use Stories to their full potential, impacting their content strategy and overall engagement.

Adam Mosseri, the head of Instagram, confirmed the fix on Friday, acknowledging that this was “not at all the intended behavior of Instagram.” He clarified that while posting more Stories doesn’t guarantee every single one will go viral, the bug that negatively impacted the *overall* reach of your Stories, especially your first one, has been resolved.

This is a big deal for anyone using Instagram professionally or simply wanting to share more with their friends and followers. In an ecosystem where algorithms can make or break content strategies, a bug like this had significant implications. Now, creators can post multiple Stories without fear of being hidden by the algorithm, encouraging more dynamic and frequent content sharing.

So, go ahead and share those extra glimpses into your day – Instagram wants you to! This fix means you can once again feel free to use Stories as they were meant to be used: for continuous, engaging updates without worrying about reach penalties.