This New Display Could Bring Flagship Features to $160 Smartphones

This New Screen Could Make $160 Phones Look Like Flagships

Get ready to see budget smartphones punch way above their weight! BOE Technology Group, a powerhouse in the world of mobile displays and one of the largest manufacturers of LCDs, OLEDs, and flexible screens, has just unveiled a new IPS LCD panel that promises to revolutionize the affordable phone market.

Dubbed the ADS Pro display, this advanced screen brings a host of premium features to devices that typically retail for less than $160. Imagine getting flagship-level visuals without the flagship price tag!

The new ADS Pro panel measures 6.74 inches and boasts a sharp 2720 × 1224 pixel resolution, translating to an impressive 443 pixels per inch (ppi). What truly sets it apart for this price point is its high refresh rate, offering either 120Hz or an ultra-smooth 144Hz variable refresh rate. This means your phone will intelligently switch between fixed steps like 30Hz, 60Hz, 90Hz, and 120Hz/144Hz, ensuring butter-smooth scrolling and gaming while conserving battery.

But the upgrades don’t stop there. This new panel can achieve a stunning peak whole-display brightness of around 1,500 nits. That’s bright enough to make your screen perfectly legible even under direct sunlight, a feature usually reserved for much more expensive devices. Plus, it’s not just about brighter, better visuals; the ADS Pro display also slashes power consumption by approximately 20% compared to similar panels, meaning more screen-on time for you.

With the BOE ADS Pro display making its way into budget phones, the line between affordable and premium is blurring. Soon, you could be holding a $160 smartphone that looks and feels like a top-tier device, proving that incredible display technology is no longer just for flagships.