How to watch Apple unveil the iPhone 17 lineup at its ‘Awe Dropping’ event on September 9

Get ready, Apple fans, because it’s September, and that means one thing: iPhone season is here! Apple is all set to unveil its latest smartphones and more at the highly anticipated “Awe Dropping” event next week. We’re certainly hoping for announcements that live up to that exciting tagline! Mark your calendars: the showcase kicks off on September 9 at 1 PM ET / 10 AM PT.

If you’re eager to hear directly from Tim Cook and the Apple team about the presumed iPhone 17 lineup, tuning in is easy. You can catch the live stream directly on Apple’s official website or head over to their YouTube channel. We’ll also be following along with our own liveblog, so you can join the conversation while you watch.

With just a few days left until the “Awe Dropping” event, we’ve already gathered quite a few insights into what the iPhone 17 series might bring. Apple gave us a sneak peek at the software side earlier this summer with the unveiling of iOS 26 at WWDC, and since then, reliable sources have offered some compelling hints about the hardware.

The biggest buzz surrounds what’s expected to be an ultralight smartphone, likely dubbed the iPhone 17 Air. This would be a first for Apple, applying its “Air” branding to a mobile device. Industry experts, including Bloomberg’s Mark Gurman, have suggested that this initial iteration of the iPhone Air might come with some early quirks. Alongside this exciting new model, we also anticipate seeing the standard iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max.

But the “Awe Dropping” event might not stop at just iPhones. We could also see the debut of three new Apple Watches and updated AirPods Pro earbuds. Reports from Bloomberg indicate that Apple has several other devices in development, such as a new AirTag, Apple TV, and iPad Pro, though their appearance at this specific event is less certain. Either way, make sure to tune in on September 9 to catch all the thrilling new product launches!