How to watch Apple’s ‘Awe dropping’ event on September 9

Get ready, Apple fans! The tech giant is gearing up for its annual fall event, aptly named “Awe dropping,” where we expect to see the next generation of smartphones. Mark your calendars: the “Awe dropping” event kicks off on September 9 at 1 PM ET / 10 AM PT. We’re hoping for some truly surprising announcements that live up to that catchy name!

Want to tune in and hear what Tim Cook and the Apple team have to say about the iPhone 17? You can stream the entire event live on Apple’s official website or through their YouTube channel. It’s the perfect way to catch all the announcements as they happen!

Even with a week left until the “Awe dropping” event, rumors are already swirling about what’s coming. We’ve already seen a glimpse of the software side with the iOS 26 unveil at WWDC this past summer, and now anticipation is high for the hardware reveals.

The standout announcement is rumored to be an ultralight smartphone, possibly named the iPhone 17 Air – a first for Apple’s mobile lineup. Bloomberg’s Mark Gurman previously suggested this new ‘Air’ model might face some initial hurdles. Beyond that, we’re expecting the standard iPhone 17, the iPhone 17 Pro, and the top-tier iPhone 17 Pro Max.

But it’s not just about iPhones! The “Awe dropping” event is also expected to bring refreshes for the Apple Watch lineup and potentially even some exciting new smart home technology. Make sure to tune in on September 9 to catch all the brand-new product launches as they happen!