iPhone 17 Pro: The Only Model Getting a Price Hike?

The rumor mill for Apple’s upcoming iPhone 17 lineup has been buzzing, particularly when it comes to pricing. While some initial fears of widespread increases circulated, a recent research note from JPMorgan offers a more nuanced perspective, suggesting the impact might not be as dramatic as first thought.

According to the report, the iPhone 17 Pro is indeed slated for a price adjustment, expected to be $100 higher than its predecessor, bringing its base model to $1,199. However, there’s a significant silver lining for consumers: this new base model will reportedly come with 256GB of storage, effectively doubling the 128GB offered in the iPhone 16 Pro. This means that for those seeking equivalent storage, the price difference might be negligible, if not a better value.

Good news for budget-conscious buyers, the standard iPhone 17 is projected to maintain its current starting price of $799, matching the iPhone 16. Similarly, the top-tier iPhone 17 Pro Max is also expected to hold steady at $1,199, continuing to offer a generous 256GB of base storage.

The new iPhone 17 Air, which is set to replace the iPhone 16 Plus, presents a slight variable. JPMorgan suggests it could either start at the same $899 price point as its predecessor or potentially see a modest bump to $949. Apple might justify this potential increase by highlighting the device’s anticipated thin design and the extensive research and development involved in its creation.

It’s crucial to remember that these projected figures are specific to the US market. The pricing structure for other regions remains uncertain, and Apple has yet to release any official details. All will likely be revealed when the iPhone 17 series is expected to be unveiled on September 9, where full pricing and specifications will be announced.