Jazz Launches MaxReach: Pakistan’s Largest Homegrown Digital Advertising Platform

Jazz’s Digital Platforms SBU has unveiled MaxReach, a groundbreaking advertising solution designed to connect brands with Pakistan’s massive digital audience. As the largest homegrown advertising platform in the country, MaxReach boasts an unparalleled reach of over 30 million monthly active users, leveraging the cutting-edge OTT applications, Tamasha and SIMOSA, powered by Jazz Digital. This innovative platform is set to empower businesses to effectively engage with Pakistan’s rapidly expanding mobile-first consumer base.

MaxReach offers advertisers a diverse suite of premium ad formats strategically placed for maximum impact across Tamasha and SIMOSA. These high-visibility placements include prominent mastheads, eye-catching home screen banners, first-scroll ads within popular short-form content, and full-screen interstitial ads. These formats are designed to appear precisely when user attention is at its peak, collectively serving up to 10 million daily impressions. This strategic placement significantly enhances brand recall, drives user engagement, and ultimately boosts conversion potential for advertisers.

“With MaxReach, we are providing advertisers with a powerful, locally relevant solution that delivers both immense scale and crucial mobile-first reach,” stated Aamer Ejaz, President Digital Platforms at Jazz. He further added, “Our unique ability to seamlessly integrate ads into highly engaged platforms like Tamasha and SIMOSA grants brands direct access to a diverse, digitally savvy audience that is deeply connected to mobile content.”

A significant advantage MaxReach holds over international advertising platforms is its convenient local currency (PKR) payment solution. This feature is particularly vital in the current economic landscape, where remitting funds outside the country can be increasingly challenging, offering unparalleled ease and accessibility for Pakistani businesses.

Tamasha and SIMOSA have already demonstrated their effectiveness, having successfully served over 60 leading advertisers across Pakistan in the past year. The launch of MaxReach signifies a major leap forward in providing advertisers with a sophisticated, locally developed AdTech solution that stands shoulder-to-shoulder with global platforms. With its extensive reach and powerful targeting capabilities, MaxReach enables advertisers to deeply engage Pakistan’s digitally active consumers and achieve measurable campaign outcomes that are truly comparable to those possible on global platforms.