One iPhone 17 Model Gets a Price Hike, But Others Stay Put

The buzz around Apple’s upcoming iPhone 17 series has been largely focused on potential price increases. While initial fears suggested a broad hike across the lineup, a new research note from JPMorgan offers a more nuanced perspective, indicating that the impact might be less drastic than anticipated.

According to the report, the iPhone 17 Pro is indeed expected to see a price increase, likely starting at $1,199 – $100 more than its predecessor. However, this base model is projected to come equipped with 256GB of storage, effectively doubling the 128GB offered with the iPhone 16 Pro’s entry-level variant. This upgrade means that while the sticker price goes up, consumers seeking equivalent storage might not feel a true cost increase.

For those eyeing the standard iPhone 17, good news: it’s projected to hold its ground at a starting price of $799, matching the iPhone 16. Similarly, the premium iPhone 17 Pro Max is expected to retain its $1,199 price point, continuing to offer 256GB of base storage.

A new addition to the lineup, the iPhone 17 Air, is set to replace the iPhone 16 Plus. Its pricing is a bit more up in the air, with JPMorgan suggesting it could either mirror its predecessor’s $899 price or potentially climb slightly to $949. Apple might justify this modest increase by highlighting the device’s innovative thin design and the extensive research and development process behind it.

It’s crucial to remember that these figures are based on the US market, and it remains to be seen whether similar pricing structures will apply to other regions. As always, Apple has not released any official pricing details.

The full pricing and specifications for the iPhone 17 series are anticipated to be announced by Apple at its unveiling event, currently expected on September 9.