Oura Rolls Out Dedicated Pregnancy & Perimenopause Features

It’s no secret that traditional fitness trackers, while useful, often fall short when it comes to understanding the unique contexts of our lives. They might tell you your steps or sleep, but they rarely grasp the deeper physiological and emotional shifts we experience. Oura, a leader in smart ring technology, is taking a significant leap forward to address this by launching dedicated new features for two pivotal stages in many women’s lives: pregnancy and perimenopause. These are periods marked by profound physical, mental, and emotional changes, making a truly context-aware device incredibly valuable.

For expectant mothers, the Oura app now offers a much-needed layer of support. It will continuously monitor your biometrics, comparing them against broader population data while also providing in-depth trend analysis of your personal health and fitness evolution throughout your pregnancy. One particularly thoughtful addition is that the app and its AI advisor will understand and adapt, not “telling you off” if your activity levels naturally decrease towards the later stages of your pregnancy – a common and perfectly normal occurrence.

Then there’s perimenopause, the often-overlooked and challenging transition leading up to menopause. This phase can bring a wide array of symptoms, from mood swings and brain fog to muscle soreness and sleep difficulties. Alarmingly, recent data suggests that a significant portion of people lack basic knowledge about perimenopause, its symptoms, or available treatments.

Oura aims to bridge this knowledge gap and provide actionable insights with its new Perimenopause Check-in, integrated within the existing Cycle Insights feature. Users can complete a concise 12-question assessment to quantify the severity of their symptoms and understand their impact on daily life. Crucially, this information can be compiled into a downloadable report, making it easier for users to share concrete data with their healthcare providers. Beyond tracking, Oura is also integrating with specialized healthcare platforms like Evernow, Maven, and Progyny, offering direct pathways to guidance and treatment options, including hormone therapy, right from the app.

These updates mark a significant evolution for Oura, moving beyond generic wellness tracking to offer truly personalized and empathetic support during critical life stages. By providing deeper insights and connecting users with relevant resources, Oura is empowering individuals to better understand and manage their health journeys through pregnancy and perimenopause.