Synergy Group Sweeps 15 Awards at Dragons of Pakistan 2025

Synergy Group, Pakistan’s premier integrated marketing communications powerhouse, has once again showcased its creative brilliance, sweeping an impressive 15 awards at the prestigious Dragons of Pakistan 2025 Awards. This remarkable achievement underscores the Group’s continued leadership and innovation across the marketing and advertising landscape.

The wins were spread across Synergy Group’s key subsidiaries: Synchronize Media, Synite Digital, and Synergy Advertising, all recognized for their outstanding campaigns crafted for a mix of leading national and international brands.

Synergy Advertising led the charge, clinching two coveted Metal Dragons for their impactful “LPG Blue: Jiyo Naye Andaaz Se” campaign. They also secured seven Black Dragons for their exceptional work with major clients including Pakistan State Oil, Yango Pakistan, and Hyundai Nishat Motor Pakistan. Synchronize Media earned two Black Dragons for their impactful campaigns with the Bill & Melinda Gates Foundation Pakistan, alongside another win for the State Bank of Pakistan.

Synite Digital was lauded for its innovative campaigns, including “My Suzuki My Story – Season 4” and the “Empowering You” initiative for Voltaic Solar Power. The agency further added three Black Dragons to the tally, two for Pak Suzuki Motor Company and one for Faysal Bank.

Adding to the Group’s success, the Latif Kapadia Memorial Welfare Trust (LKMWT) also received a well-deserved recognition for its Ramzan Campaign, marking its second consecutive win at the Dragons of Pakistan.

Mr. Ahmed Kapadia, Chairman and CEO of Synergy Group, expressed his pride in the team’s achievements. “At Synergy, we’ve always believed that advertising goes beyond mere product selling; it’s about inspiring change, sparking conversations, and setting new industry benchmarks,” he stated. “These accolades are not just recognitions; they are a testament to the relentless creativity, strategic foresight, and unwavering passion of our people. I am incredibly proud of the talent and dedication within our team, and I am confident that we will continue to push boundaries and redefine excellence in Pakistan’s marketing and advertising landscape.”

Synergy Group’s dominant performance was evident on the Dragons of Pakistan leaderboard, where they ranked among the top contenders with a formidable 48 points. This score included 30 points from Synergy Advertising and 18 from Synite Digital, truly reflecting the Group’s outstanding industry leadership.

This latest string of victories continues Synergy Group’s impressive winning streak over the past three years at various leading industry platforms, including the Effies, Dragons of Asia, Asian Federation of Advertising Associations (AFAA) Awards, and other significant industry events. With 25 years in the business, these numerous prestigious recognitions highlight Synergy Group’s steadfast commitment to creativity, innovation, and consistently raising the bar for advertising and marketing in Pakistan.